— FOR UK KITCHEN, BEDROOM & BATHROOM BUSINESSES
Paid social is where kitchens are won now.
We help UK kitchen, bedroom and bathroom retailers turn Instagram and Meta ads into a steady flow of high-quality enquiries — through creative strategy, not luck.
A small studio · Founder led · Results driven
UK social media ad spend grew 21% in 2025 — more than three times the growth of paid search.
-IAB UK DIGITAL ADSPEND REPORT, MARCH 2026
The conversation has moved. Many KBB retailers have moved with it — you don't want to be left behind.
—THE SYSTEM
A connected marketing system, built for considered purchases.
Kitchens, bedrooms and bathrooms aren't impulse buys. They're six-to-twelve-month decisions made by visual, careful buyers. We build the system that meets them where they actually look — and keeps you in the room until they're ready.
01 - CHANNEL
Organic social
Instagram-led, designed to be found and saved by buyers in research mode.
02 - CHANNEL
Paid Social
The hook that stops the scroll and gets you discovered by buyers who don't know you exist yet.
03 - CHANNEL
Email Nurture
Long-form follow-through for long sales cycles — so you're still in the room six months later.
"Your paid ad is the invitation, but your organic page is the dinner party. You can invite as many people as you want, but if the food is cold and the music is terrible, they won't stay."
-KBB REVIEW
—HOW WE WORK TOGETHER
Two ways in. One way to scale.
START - FREE
Free Instagram Training
A 60-minute live training, free for KBB business owners. I'll show you what's actually working on Instagram for kitchen, bedroom and bathroom brands right now — and what to stop doing.
Format 60 minutes, live, no replay
Audience KBB retailers and showroom owners only
Outcome Three things you can change this week
INVESTMENT - FREE FOR KBB
SCALE - RETAINER
Hire me on retainer
When you're ready to make Instagram and Meta ads your strongest sales channel, I come in as your Creative Strategist and Meta media advertiser — the same operating system I run for clients like Handmade Kitchens by Shaker Wholesale and Classic Interiors.
Research
Brand, buyer, competitors, numbers
Ideation
Hooks & content territories that earn attention
Briefing
Production-ready briefs for video & photo
Production
Directing the shoot to the strategy
Analysis
Weekly reads, monthly strategy reviews
Iterate & scale
Doubling down on what's working
INVESTMENT - ENQUIRE
—PROOF
Real KBB businesses. Real results.
Three KBB clients.Different audiences. The same operating system
DIRECT - TO CONSUMER KITCHENS
Handmade Kitchens by Shaker Wholesale
HERO STAT
200 → 50,000
Instagram followers in less than 14 months
A kitchen brand built into one of the fastest growing direct-to-consumer kitchen names in the UK — with a steady inbound of high-intent showroom enquiries.
READ THE CASE →
BESPOKE KITCHENS
Classic Interiors
HERO STAT
2 X monthly
Showroom appointments in 2026 vs 2025
A refined Meta ads strategy turning a quiet pipeline into a steady flow of qualified showroom appointments.
READ THE CASE →
BESPOKE STONE KBB ADJACENT
Anything Stone
HERO STAT - FIRST MONTH
+1,453.8%
Instagram profile visits + 247% website visits
Considered marketing for considered purchases — the same approach applied to another high-value home category.
READ THE CASE →
IN THEIR WORDS
What our clients say.
“We’d been burnt by freelancers and agencies in the past — overpromising and underdelivering. We were looking for a trusted partner we could work with long-term, and since working with Anne, we’ve been delighted with both the quality of leads and the consistency of enquiries coming into the business.”
CLIENT
“Anne supported us right from the early stages of building the business and put the marketing systems in place that helped generate a consistent pipeline of enquiries. The level of demand often outpaced the speed at which we could expand the company.”
CLIENT
“We have ambitious plans to grow the business and reach more customers directly through digital marketing. We knew the potential in paid and organic social, but needed the right specialist to unlock it. Anne came highly recommended and has played a key role in helping us move towards that next stage of growth.”
CLIENT
FOUNDER
Hi - I’m Anne.
Highly Considered is a small studio. By design. I've spent 10+ years inside premium UK home and lifestyle brands — leading performance marketing at FRAHM, and growing Handmade Kitchens by Shaker Wholesale into one of the fastest-growing kitchen retailers on Instagram. Now I help KBB businesses do the same: turn social into your strongest sales channel, without losing the brand you've spent years building.