Notes from inside KBB marketing.

The pieces most KBB business owners read first.

PAID SOCIAL - 7 MIN READ

Why your Meta ads aren't working — and the creative strategy that fixes it.

Most KBB Meta accounts aren't broken at the targeting layer. They're broken at the creative. Here's what to look for and the order to fix it in.

READ THE POST →

ORGANIC SOCIAL - 6 MIN READ

Instagram is your new showroom — and most KBB brands are decorating it wrong.

Buyers in research mode use Instagram like a portfolio. The brands that get the enquiry are the ones whose feed feels like a walk through the showroom.

EMAIL 8 MIN READ

The six-month nurture: how to stay in the room with a KBB buyer who isn't ready yet.

KBB sales cycles are long. The brands winning at scale don't push harder — they stay around longer, in a way that doesn't feel like marketing.